VISION &
PRIORITIES
Prescott,AZ is more than just my hometown—it’s a community built on resilience, tradition, and innovation. My vision is to strengthen our local economy, support responsible development, and enhance the quality of life for every resident while preserving what makes Prescott special.
1. Economic Growth & Local Business Support
A thriving economy starts with strong local businesses. I am committed to helping small businesses succeed, attracting new opportunities, and fostering entrepreneurship to create sustainable jobs and keep our economy growing. By promoting business-friendly policies and strategic marketing efforts, we can ensure Prescott remains a hub for innovation and success.
2. Smart Growth & Affordable Housing
As Prescott continues to grow, we must ensure responsible development that balances economic expansion with community needs. I advocate for affordable housing solutions that allow families, essential workers, and young professionals to live and work in the city they love. Thoughtful planning will protect Prescott’s charm while embracing opportunities for smart, sustainable development.
3. Infrastructure & Public Safety
A well-maintained city is a safe city. I support infrastructure improvements, traffic management solutions, and enhanced public safety initiatives to ensure our roads, utilities, and emergency services keep up with Prescott’s growth. Investing in public safety, first responders, and community programs will keep our neighborhoods safe and thriving.
4. Community Engagement & Heritage Preservation
Prescott’s strength lies in its tight-knit community and rich history. Through events, tourism initiatives, and local partnerships, I am dedicated to keeping residents informed, engaged, and proud of their city. By preserving historic sites, promoting cultural events, and supporting local agriculture and markets, we can honor our past while building a better future.
A Thriving Prescott for All
With a focus on economic resilience, responsible development, public safety, and community engagement, I am dedicated to keeping Prescott a place where families, businesses, and future generations can prosper.
Let’s work together to shape the future of Prescott—while staying true to its roots.
01
Economic Development and Support for Local Businesses
Fostering a robust local economy is vital for Prescott's prosperity. Supporting small businesses through initiatives such as streamlined permitting processes, local business incentives, and promoting tourism can stimulate economic growth. Encouraging entrepreneurship and attracting new businesses will create job opportunities and enhance the city's economic resilience.
02
AFFORDABLE
HOUSING
Addressing the shortage of affordable housing is crucial for Prescott. The rising cost of living and limited housing options have made it challenging for many residents to find suitable accommodations. Advocating for policies that promote the development of affordable housing can help retain essential workers and support the community's growth.
03
Infrastructure Improvement and Traffic Management
As Prescott continues to grow, infrastructure and traffic congestion have become significant concerns. Investing in infrastructure projects, such as road maintenance and traffic signal coordination, can alleviate congestion and improve safety. Implementing comprehensive traffic management strategies will enhance the quality of life for residents and support the city's development.
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MEET SAN MARTIN
San Martin Rodriguez is a lifelong resident of Prescott, AZ, with over 40 years of deep-rooted connections to the community. A dedicated business leader, media professional, and community advocate, San Martin has built a reputation for driving economic growth, public engagement, and responsible development throughout the region.
As the driving force behind The Prescott Times Media, The Northern Arizona Times, and Lionheart Universal Boxing Gym, he actively promotes local businesses, fosters entrepreneurship, and champions initiatives that strengthen the city’s economy and cultural identity. Whether organizing community events, supporting public safety efforts, or advocating for smart development, San Martin is committed to keeping Prescott vibrant, connected, and community-driven.
His passion for Prescott’s heritage and future growth is evident in his work on farm-to-table initiatives, local markets, and tourism-driven projects like the new website for Jerome. With a deep appreciation for the city's culture, people, and opportunities, San Martin is dedicated to ensuring Prescott remains a thriving home for businesses, families, and future generations.
Stay connected and be a part of Prescott’s growth with San Martin Rodriguez!
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT